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Archives: Latest Activities

PHD’s Malcolm Devoy on taking a challenger approach to media

PHD’s Chris Stephenson speaks on innovation and effectiveness

Our Own Challengers – An Interview with Sergey Pankratov, SAP

Book Review: Overthrow II will inspire a new breed of challenger brands

A Community Together – An Interview with Benedikt Boehm, DYNAFIT

Introducing Overthrow II, the definitive guide to challenger thinking

Challenge the Status Quo – An Interview with Melissa Wingfield, Al Futtaim

Co-authors Adam Morgan & Malcolm Devoy introduce Overthrow II

PHD and eatbigfish present ‘5 Commandments of Challenger Thinking’ at Cannes Lions

Leading brands discuss what it means to be a challenger at PHD and eatbigfish’s Overthrow II book launch

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Overthrow II
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