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PHD and eatbigfish reveal challenger brands’ common behaviours in new book
PHD champions challenger thinking at Festival of Media with Audi, Oatly & Tony’s Chocolonely
PHD to host discussion on challenger thinking at Festival of Media Global 2019
PHD and eatbigfish to launch Overthrow II at Cannes Lions with session on challenger thinking
Giving Fans Their Ball Back – An Interview with Tom Thirlwall
Community Matters – An Interview with Andrea Quaye
Fair, Not Square – An Interview with Pascal van Ham
Innovation for All – An Interview with Wilkin Lee
Shoot First, Aim Later – An Interview with Sophie More
A Yellow Banana in a Sea of Blue – An Interview with Tom Klein
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