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Archives: Latest Activities

PHD and eatbigfish reveal challenger brands’ common behaviours in new book

PHD champions challenger thinking at Festival of Media with Audi, Oatly & Tony’s Chocolonely

PHD to host discussion on challenger thinking at Festival of Media Global 2019

PHD and eatbigfish to launch Overthrow II at Cannes Lions with session on challenger thinking

Giving Fans Their Ball Back – An Interview with Tom Thirlwall

Community Matters – An Interview with Andrea Quaye

Fair, Not Square – An Interview with Pascal van Ham

Innovation for All – An Interview with Wilkin Lee

Shoot First, Aim Later – An Interview with Sophie More

A Yellow Banana in a Sea of Blue – An Interview with Tom Klein

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Overthrow II
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