The Real & Human challenges the impersonality and faceless service of the market leader, and the dehumanising industrialisation of the category, appealing to us on a more personal and emotional level. We are invited to think of this less as a brand and more as a group of people, constantly pushing to bring us something better and more extraordinary.
We knew we were on to something special when the ‘Did you mean Mailchimp?’ concept made everyone feel uneasy.
