People’s Champion

The People’s Champion is a brand with a mandate: it is standing up for a group of people short-served or exploited by the establishment for too long. However, this challenger is an agent of change, not just protest. It offers an alternative model for success, often creating ‘people-powered’ solutions with the community’s interests at heart.

Addressing fans, and caring about building fan bases rather than audiences, has become the only true way of building a modern media business.

Tom Thirlwall, Chief Executive Officer, COPA90