Local Hero

The Local Hero reflects the emotion and energy around a renewed appetite for localism and local character; it champions the importance of local needs, local culture and local people. This challenger does not just claim local provenance – it has a deep presence in (and understanding of) the community.

If your product is produced in the anthills of the savannah, go live there. You have to prove you’re a Local Hero.

Andrea Quaye, VP Marketing, Africa, AB InBev