Take The Quiz

Who do you stand with when it comes to resetting the agenda? Take the Overthrow II quiz to find out your personal challenger type. It can help you identify what’s important to you in the way you work, the kind of organisation that would value your skills, and the strategies and media behaviours your challenger tribe rallies behind.

Question 1 of 10

On the scale below

Do you make yourself available to all your employees or just an elite team?

Accessible Elite

Question 2 of 10

On the scale below

Do you seek controversy?

Never Always

Question 3 of 10

On the scale below

Is innovation one of your most pressing priorities?

Not really Absolutely

Question 4 of 10

On the scale below

Are you more concerned with the people in your organisation or the end product your organisation creates?

People Product

Question 5 of 10

On the scale below

Are you looking to support good causes as part of your job?

Not a priority Definitely

Question 6 of 10

On the scale below

Do you call out people when you feel they are mistaken or misguided?

Rarely Often

Question 7 of 10

On the scale below

Do you tend to improve existing products/processes or create completely new ones?

Improve existing Create new

Question 8 of 10

On the scale below

Do you tend to learn from everyone around you or go on your own gut instinct?

From the people From gut instinct

Question 9 of 10

On the scale below

To what extent do you use humour to convey how you feel?

Not particularly All the time

Question 10 of 10

On the scale below

Would you rather have the respect of your peers and community or fame on the global stage?

Community Global
Next question

Question 1 of 10

On the scale below

Is the product/service accessible to most or is it exclusive?

Accessible Exclusive

Question 2 of 10

On the scale below

Is the brand ever in the news for controversial advertising?

Never Always

Question 3 of 10

On the scale below

Do you consider innovation and technology to be of great importance to the brand?

Not really Absolutely

Question 4 of 10

On the scale below

Is the brand famous for its good customer service?

No Yes

Question 5 of 10

On the scale below

Do you feel that this brand is giving something back or supporting a good initative?

Not especially Definitely

Question 6 of 10

On the scale below

Is the brand single mindedly focussed on bringing down the market leader?

Never Frequently

Question 7 of 10

On the scale below

Do other brands tend to immitate this brand's product/service?

Not that I've seen All the time

Question 8 of 10

On the scale below

Is your brand more interested in setting trends or breaking trends?

Set them Break them

Question 9 of 10

On the scale below

Is the brand's advertising deliberately amusing?

Serious Hilarious

Question 10 of 10

On the scale below

Does the brand feel connected to the community?

No Yes
Next question

The 10 Challenger types

Select a challenger to find out more...

Dramatic Disruptor

Enlightened Zagger

Feisty Underdog

Next Generation

Real & Human

Irreverent Maverick

Democratiser

Missionary

Local Hero

People’s Champion

Dramatic Disruptor

Enlightened Zagger

Feisty Underdog

Next Generation

Real & Human

Irreverent Maverick

Democratiser

Missionary

Local Hero

People’s Champion