Irreverent Maverick

The Irreverent Maverick uses wit and humour to challenge complacency and apparent comfort found in the bland. This challenger narrative is one of provocation, a poke in the ribs; deliberately setting out to entertain and engage. Their currencies are salience, talkability, the media spotlight – and perhaps an amused gasp of disbelief.

There’s no point making noise for the sake of it. We have to be making noise to bring attention to our beer.

Sophie More, Global Head of Marketing, BrewDog